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THE BRAND IN RALLYING
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Hyundai is a South Korean automobile brand founded in 1967, headquartered in Seoul, belonging to the Hyundai Motor Company group. Although it is primarily known for its production of road vehicles, the brand has maintained a notable relationship with the world of rallying, especially in the World Rally Championship (WRC), where it has developed a trajectory marked by perseverance and technological evolution. Hyundai officially debuted in the WRC in 2000 with the Accent WRC, a model developed by the Hyundai World Rally Team division based in the United Kingdom and managed by Motor Sport Developments (MSD). During those early years, the brand competed against established teams such as Subaru, Ford or Peugeot, although with more limited resources. Despite not achieving victories, the Accent demonstrated reliability and served as a testbed for the development of future generations. The withdrawal of the program in 2003 marked a strategic pause while the company focused efforts on strengthening its range of commercial and sports vehicles. After a decade of absence, Hyundai officially returned to the championship in 2014 with the i20 WRC, under the structure of Hyundai Motorsport GmbH, a division created specifically for competition and based in Alzenau, Germany. This new phase represented a radical change: the project was managed internally, with considerable investment in engineering and technical talent. In 2014, the team achieved its first victory at Rally Germany with Thierry Neuville and Nicolas Gilsoul, a milestone that consolidated the brand's sporting renaissance. During the following years, Hyundai established itself as one of the most competitive teams in the WRC, regularly fighting for victories and titles. With drivers such as Dani Sordo, Ott Tänak, Craig Breen and Neuville himself, the brand combined speed, reliability and very solid team management. The i20 WRC models and later the i20 Coupe WRC became benchmarks of the championship's modern era. The effort culminated in 2019 and 2020, when Hyundai won two consecutive world constructors' championships, confirming its status as one of the powerhouses of the WRC. With the introduction of hybrid regulations in 2022, the brand presented the Hyundai i20 N Rally1 Hybrid, successfully adapting to the new technological era and continuing its commitment to innovation and sustainability within motorsport. Currently, Hyundai Motorsport remains one of the most competitive teams in the World Championship, maintaining an intense rivalry with Toyota and M-Sport Ford. Its presence in rallying not only reinforces the brand's sporting and technological image, but also serves as a development laboratory for its production vehicles, especially the N sports range, directly inspired by WRC experience.