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THE BRAND IN RALLYING
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Ford's history in the world of rally is a fascinating narrative that spans over five decades of competition and technical evolution. The blue oval brand has forged a legendary reputation in the World Rally Championship (WRC) that endures to this day.
Ford's origins in rally date back to 1973, when the brand began competing officially in the newly created World Rally Championship. However, it was in the late 1970s that Ford achieved its first major success. Ford achieved a long and successful history in rallying, winning the World Rally Championship (WRC) in 1979 with the Ford Escort RS1800, becoming constructor champions with drivers of the caliber of Hannu Mikkola, Björn Waldegård, and Ari Vatanen.
The Ford Escort RS1800 became Ford's true emblem in rallying during the late 1970s and early 1980s. Ford managed to become world constructor champions with the Escort RS1800 in 1979 while two of its drivers, Björn Waldegård and Ari Vatanen, became WRC champions in 1979 and 1981 respectively. This vehicle, equipped with a 1,840 or 1,975 cc engine, proved to be tremendously competitive despite using a rigid rear axle with leaf springs.
The Group B era brought new challenges for Ford. In 1986, the Ford RS200 from Group B made its debut, but by the end of the year Group B was banned. This period marked a difficult transition for the brand, which had to adapt to new regulations and competition philosophies.
After the initial success, Ford experienced a long drought in terms of world titles. After this, Ford would not win the manufacturers' world championship again until 2017, when Sébastien Ogier conquered the drivers' championship with the Ford Fiesta WRC from the M-Sport team.
Ford's modern era in rallying was definitively consolidated in 1997. The team was definitively formed in 1997 thanks to the contract established between Ford and the British company M-Sport, led by Malcolm Wilson. Ford has been involved in WRC racing since the sport's creation in 1997, when it formed the Ford World Rally Team in partnership with Malcolm Wilson Motorsport, now known as M-Sport.
The debut of this new era was promising. In its debut season, the team achieved victory at the 1997 Acropolis Rally in Greece. This triumph marked the beginning of a new competitive stage for Ford in the WRC.
In recent years, Ford has continued its presence in the world championship through the M-Sport Ford World Rally Team. Winner of the 2017 World Rally Championship and considered one of the leading teams in the competition, the M-Sport World Rally Team partners with Ford. Currently, the brand competes with the Ford Puma Rally1, including hybrid versions that represent the evolution towards sustainability in motorsport.
Ford's trajectory in rallying reflects the evolution of the sport itself, from the robust Escorts of the 1970s to the sophisticated Fiesta WRC and the modern hybrid Puma Rally1. This history demonstrates the American brand's ability to adapt to technological and regulatory changes in world rally, always maintaining its commitment to competition at the highest level.